top of page
BEMA
Shining light on the darkness that is child abuse through social awareness campaigns.
The mission of Bethel BEAM is to shine light on the hidden, darkest, and most egregious secrets that have become more and more prominent and newsworthy: child abuse. Focusing on building a global advocate network through social awareness campaigns across social media, we believe we can reduce and even eliminate this egregious crime happening in our backyards, across nations, and within our homes.
To make our social awareness campaigns effective, we focus on five key aspects: child abuse cases with its details to shape initial insights and determine target audiences, artwork and sometimes through partnership with creative agencies and/or artists, messaging and copy effectiveness, honing in on key words developed from case details, insights drawn from the case and used to inform the creative concept, and action through specific links and directions given to target audiences.
CASES
ARTWORK
MESSAGING
INSIGHTS
ACTION
Make An Impact
bottom of page